The UK’s Favourite
Malt Drink
The world-famous Horlicks – with its unique creamy flavour – is a family favourite, and one of our own brands.
Warm, malty comfort Since 1873
Horlicks has been comforting families for over 150 years.
Its signature white malt flavour is traditionally crafted using malted wheat and barley, and as one of Aimia’s core brands we look after the whole product portfolio in the Western territories.
Led by consumers every step of the way
We've nurtured the Horlicks brand strategy across R&D, production, packaging, marketing and innovation, all underpinned by consumer insights.
The UK's favourite Malted Brand
Horlicks' unique white malt flavour has made it a beloved household staple, with its comforting, creamy taste known and loved across generations.
Key Stats About Horlicks
89% brand awareness
Thanks to 150 years of brand building almost everyone knows the brand.*
UK's No1 Malted Brand
The undisputed king of the malted category and set to stay that way.**
Made with 46% Malted Wheat
Almost half the recipe is malted wheat – for a seriously malty taste.
Enjoyed since 1874
First invented by James and William Horlick more than 150 years ago.
*Horlicks Product Taste Test – 500 Non-Buyers – March 2026
**Kantar Worldpanel Online – Total Food Beverages – 2025
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Horlicks Kids
Designed to fuel little adventures
of consumers with children
aged 2-11 would buy Horlicks Kids.
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