Making Everyday Health Taste Good
What began as a passion‑led own‑brand idea has been shaped by identifying clear market gaps and emerging trends, and grown into a quintessentially modern wellness brand.
Feel-good wellness inside and out.
Shaped from the start by research, insight and data, ISOVIBE is a female-first brand with a Gen Z focus, bringing together wellness and great taste without compromising the vibe.
The response has been great and ISOVIBE has grown to keep up with consumer demand, continually innovating across product, channel, and experience to meet evolving needs.
Fast-moving, smart thinking
Backed by end‑to‑end capability across NPD, manufacturing, distribution and direct‑to‑consumer selling, ISOVIBE is led by our in‑house team which allows us to move fast, make smart decisions, and bring ideas to market with clarity, speed and confidence.
Our first direct-to-consumer brand
Available via our website and TikTok, ISOVIBE was built and scaled in-house from concept and manufacturing through to online sales and fulfilment, with the entire commercial strategy connecting directly with the people who love it.
Key Stats About Isovibe
Loved by Customers
Rated 4.7/5 stars
TikTok Shop
302% growth on TikTok Shop in 1 year
Doubled Conversions
Conversion rate doubled in 1 year
Finding new
ways to sell,
in new spaces
We saw a major shift in
shopper behaviour,
and responded by deepening our expertise and staying aligned with changing consumer needs. ISOVIBE was the result, allowing us to expand into new areas of product development, category knowledge and direct‑to‑consumer selling.
Our brands and the brands that we partner with and love
