Our Story

A business built on craft, scale & commercial insight.

Where it all began

Aimia was founded in 1981, to manufacture and supply dry powder products for the vending industry. In the following decades we’ve grown and refined our approach exponentially, moving our attention to brand building with an extremely diverse service offering. While vending remains a large part of our business, our teams operate across retail, food service, wholesale, cash and carry and direct-to-consumer
– a truly omnichannel offering.

How We Operate

We’re a collaborative team that strive to deliver the highest quality in everything we do. Thinking differently to deliver maximum results.

Operationally, we are known for our pace and precision. We respond quickly to changing needs, employing a flexible approach that can adapt without compromise. It’s been the essential ingredient in our long-term success, allowing us to build resilient partnerships and sustainable growth.

Our Strategy

Designed for Change. Focused on the Future.

People are the heart of Aimia Foods. We actively invest in employee experience and engagement with development opportunities across a wide range of functions.

We’re continuously innovating across products, formats and brands in order to stay agile in a fast-moving market, consistently strengthening our operational capabilities to support long-term growth.

Partnerships have come to sit at the core of how we operate, and we work closely with customers to understand their needs and support a long-term relationship. A strong operational process, combined with deep category knowledge allows us to delivery consistently strong outcomes, with quality underpinning every stage.

What We Do So Well

Home Grown Brands

We’ve created and nurtured all kinds of food, drink and wellness brands. Blending insight and trends with consumer needs and occasions, we’re growing them all across global markets with the support of our highly effective sales and technical teams. From eCommerce to catering partners and vending, our knowledge of brand expansion is second to none.

Partner Brands

We provide both brand licensing and brand management, and have been a trusted partner with global giants like Mars for over 25 years – creating new products in hot chocolate, and baking mixes. Our highly experienced sales, R&D, technical and marketing teams are constantly exploring new flavours, formats and occasions, so from full licensing model to distribution you know your brand is in safe hands.

Co-Manufacturing

We also provide powder based own-label solutions for retail, in the UK and abroad. From food service and vending to end users like coffee shop chains, we partner with all kinds of global brands to expand their reach and guarantee quality. Whether you need jars, tins, dolce gusto compatible pods, or a whole lot more – our array of pack formats is dazzling.

Our Values

The principles that guide how we work.

Our values shape our culture, our decisions and our partnerships.

Excellence in all we do

Continuous improvement is encouraged, with colleagues proactively looking for ways to work better and more efficiently.

Creative & Adaptable

Teams collaborate closely
and stay open minded,
responding positively to change and embracing new ideas.

Respect & Integrity

Colleagues act with honesty
and transparency, building trust through open communication
and fairness.

Always do the right thing

Our people treat the business as their own, showing commitment, initiative and a strong sense of pride in shared success.

Our Purpose

Creating lasting value, together.

Our purpose is to build brands that perform, businesses that endure and partnerships that last.

At Aimia we offer a supportive, purpose-driven environment that encourages and enables our people to deliver strong results across every aspect of our purpose. The end result is meaningful, lasting value built on trusted, long-term relationships with consistency at their core.

Need guidance on your next project?

Whether you’re exploring co-manufacturing, expanding into new formats, or looking for a partner to take your brand further — we’re here to help. We’ll walk you through the options, the process, and the potential.